Initially, the platform focused on social audio, allowing users to create and discover recordings, engage with creators, participate in live conversations, and connect with people who shared similar interests.

​

As new features were introduced, my focus was on integrating them into the existing experience without making navigation unnecessarily complex.

​

The app's main experience was built around a scrollable feed of full-screen audio cards, where users could listen to recorded responses and live conversations.

​

Originally, these content types were separated into different tabs. I proposed combining them into a single feed, allowing users to discover different kinds of audio content without constantly switching between sections.

​

Users could still filter the feed by topics or choose to explore live conversations specifically.

​

This brought content discovery into one primary experience while preserving more focused browsing options.

As new content formats were introduced, the original creation flow needed to evolve.

​

Previously, the central Create action was dedicated to starting live conversations. With the introduction of recorded audio responses, users needed equally convenient access to other creation options.

​

I proposed transforming the existing entry point into a unified creation menu with three clear paths:

​

• Answer a question: Select a submitted question and record an audio response.
• Create an audio post: Write a question or topic and record a response.
• Start a live conversation: Launch a live audio session.

​

My goal was to make different creation actions feel like parts of one consistent experience rather than distributing them across the app.

Another major feature I designed helped users discover people with similar interests, opinions, and perspectives.

​

The experience consisted of two connected parts. First, users answered a collection of yes-or-no questions across different topics, gradually building a profile of their views.

​

Based on shared answers, the app recommended other users through swipeable profile cards, highlighting what they had in common.

​

Users could express interest or move on. When two people expressed mutual interest, they could connect through a chat.

​

I designed the end-to-end experience, including user flows, interaction details, and animations, while collaborating with developers on the implementation.

​

As another way for users to express themselves, I also proposed a short voice introduction feature inspired by social media Stories, allowing users to record personal greetings displayed through a ring around their profile picture.

Following a change in the client's business direction, the product underwent a major rebrand and began shifting from social audio toward health and wellness.

​

This introduced new primary user journeys, including step tracking and daily habits, while existing social features gradually moved into the background.

​

My challenge was to integrate these new experiences into an established product and adapt its navigation to reflect the changing priorities.

Step tracking became one of the app's primary features.

​

I designed a new home screen displaying the user's daily step count, personal goal, and progress toward that goal.

​

The feature used activity data from Apple Health and Health Connect, allowing users to follow their daily movement.

​

I also worked on a social activity feature where users could add friends and see their step progress, creating opportunities for mutual encouragement.

​

The main challenge was organizing these interconnected experiences into a clear home screen.

Alongside step tracking, I designed a dedicated experience for managing everyday wellness habits.

​

Users could start with a default set of habits or build a personalized routine by choosing from a larger library organized into categories.

​

Most habits followed a simple tap-to-complete interaction, while some activities involved additional steps, such as watching a workout video.

​

I focused on keeping the experience clean and straightforward, allowing users to manage different types of habits through familiar interaction patterns.

​

I also contributed to other wellness functionality, including mood tracking, as the product continued to develop.

The shift toward wellness also required updating the visual identity across a large, established application.

​

Before starting the rebrand, I proposed four approaches ranging from a lightweight visual refresh to a more comprehensive UI redesign.

​

Each option included visual examples, explanations of the proposed changes, and their scope and trade-offs.

​

The client chose a lighter approach focused primarily on refreshing the visual language rather than rebuilding the entire interface.

​

The biggest challenge was applying the updated visual direction consistently across hundreds of existing designs while product development continued.

​

I used the component library to update shared styles, colors, and UI elements across the application, then reviewed and refined individual screens according to their priority and requirements.

​

This helped make a large-scale update more manageable without redesigning every screen from scratch.

The product already had a basic design system when I joined, but I substantially reworked and expanded it over time.

​

I introduced more reusable components, improved the library's structure, and adopted new Figma capabilities to simplify design maintenance.

​

The system became especially valuable during the rebrand, allowing changes to shared components to propagate across large numbers of screens.

​

It also helped maintain consistency as new features and platforms continued to evolve.

As the sole designer on the project, my responsibilities extended beyond iOS and Android applications.

​

I also supported several connected products and visual touchpoints, maintaining consistency while adapting interfaces to different platforms and purposes.

​

I maintained and expanded the platform's web administration dashboard, designing new functionality and updating existing interfaces as the product evolved.

​

I also worked on web versions of selected app features, including live audio conversations, recorded responses, and user profiles.

​

These experiences required adapting functionality and interface patterns to web environments while keeping them consistent with the wider product.

Alongside product design, I created and maintained a range of brand and promotional materials.

​

My responsibilities included updating logos and app icons, preparing App Store and Google Play screenshots, maintaining the product website, and designing promotional graphics and banners.

​

Before the rebrand, the app was selected as Apple's App of the Day and featured on the App Store's main page. I was responsible for preparing the promotional artwork for the feature, following Apple's design guidelines and requirements.

​

During the rebrand, I also helped apply the updated visual identity across different touchpoints, maintaining a consistent brand experience beyond the app itself.

Beyond designing individual features, I also worked to improve how interfaces were implemented, reviewed, and maintained throughout development.

​

Early in the project, I proposed introducing a dedicated Design QA stage to the team's workflow.

​

The goal was to take direct responsibility for checking the quality of implemented interfaces while allowing QA engineers to focus more closely on functional testing.

​

We established a process where developers shared screenshots, videos, and task details in a dedicated Slack channel after completing UI-related work.

​

I reviewed the implementation, identified visual or interaction issues, and provided annotated feedback directly in discussion threads.

​

Once I approved the design, the task could move forward to technical QA.

​

This became a regular part of our development process, helping us address everything from small visual inconsistencies to larger issues involving animations and interaction behavior.

​

The approach also attracted interest from colleagues on other projects, who asked me to demonstrate how our Design QA workflow was organized.

Another valuable experience was participating in Apple Entrepreneur Camp as part of the product team.

​

Over approximately three months, we joined remote sessions with Apple representatives, presented our work, and received feedback and guidance.

​

I contributed to preparing presentations and promotional materials and participated in the team's learning and feedback sessions.

​

The program provided an opportunity to learn from Apple experts and bring new perspectives back into our work.

Over four years, I supported numerous feature releases, a major product rebrand, and the expansion of the platform across mobile and web.

​

As the sole UX/UI designer, I was responsible not only for creating new interfaces, but also for maintaining design consistency and supporting their implementation.

​

One of my most meaningful contributions was introducing Design QA as a regular part of the team's workflow.

​

This project taught me to think beyond individual features, plan for future changes, and adapt to evolving business and product requirements.

​

It also strengthened my ability to collaborate across disciplines, communicate design decisions, and find practical compromises.

Over four years, I worked as the sole UX/UI designer on an established consumer app, taking over design responsibilities from the previous designer. As the product evolved, I designed increasingly complex features, improved existing experiences, developed the design system, and supported a major rebrand.

​

My work extended beyond mobile design to web experiences, an administration dashboard, and brand and marketing materials. I also introduced Design QA into the development workflow to help maintain implementation quality.

Initially, the platform focused on social audio, allowing users to create and discover recordings, engage with creators, participate in live conversations, and connect with people who shared similar interests.

​

As new features were introduced, my focus was on integrating them into the existing experience without making navigation unnecessarily complex.

​

The app's main experience was built around a scrollable feed of full-screen audio cards, where users could listen to recorded responses and live conversations.

​

Originally, these content types were separated into different tabs. I proposed combining them into a single feed, allowing users to discover different kinds of audio content without constantly switching between sections.

​

Users could still filter the feed by topics or choose to explore live conversations specifically.

​

This brought content discovery into one primary experience while preserving more focused browsing options.

As new content formats were introduced, the original creation flow needed to evolve.

​

Previously, the central Create action was dedicated to starting live conversations. With the introduction of recorded audio responses, users needed equally convenient access to other creation options.

​

I proposed transforming the existing entry point into a unified creation menu with three clear paths:

​

• Answer a question: Select a submitted question and record an audio response.
• Create an audio post: Write a question or topic and record a response.
• Start a live conversation: Launch a live audio session.

​

My goal was to make different creation actions feel like parts of one consistent experience rather than distributing them across the app.

Another major feature I designed helped users discover people with similar interests, opinions, and perspectives.

​

The experience consisted of two connected parts. First, users answered a collection of yes-or-no questions across different topics, gradually building a profile of their views.

​

Based on shared answers, the app recommended other users through swipeable profile cards, highlighting what they had in common.

​

Users could express interest or move on. When two people expressed mutual interest, they could connect through a chat.

​

I designed the end-to-end experience, including user flows, interaction details, and animations, while collaborating with developers on the implementation.

​

As another way for users to express themselves, I also proposed a short voice introduction feature inspired by social media Stories, allowing users to record personal greetings displayed through a ring around their profile picture.

Following a change in the client's business direction, the product underwent a major rebrand and began shifting from social audio toward health and wellness.

​

This introduced new primary user journeys, including step tracking and daily habits, while existing social features gradually moved into the background.

​

My challenge was to integrate these new experiences into an established product and adapt its navigation to reflect the changing priorities.

Step tracking became one of the app's primary features.

​

I designed a new home screen displaying the user's daily step count, personal goal, and progress toward that goal.

​

The feature used activity data from Apple Health and Health Connect, allowing users to follow their daily movement.

​

I also worked on a social activity feature where users could add friends and see their step progress, creating opportunities for mutual encouragement.

​

The main challenge was organizing these interconnected experiences into a clear home screen.

Alongside step tracking, I designed a dedicated experience for managing everyday wellness habits.

​

Users could start with a default set of habits or build a personalized routine by choosing from a larger library organized into categories.

​

Most habits followed a simple tap-to-complete interaction, while some activities involved additional steps, such as watching a workout video.

​

I focused on keeping the experience clean and straightforward, allowing users to manage different types of habits through familiar interaction patterns.

​

I also contributed to other wellness functionality, including mood tracking, as the product continued to develop.

The shift toward wellness also required updating the visual identity across a large, established application.

​

Before starting the rebrand, I proposed four approaches ranging from a lightweight visual refresh to a more comprehensive UI redesign.

​

Each option included visual examples, explanations of the proposed changes, and their scope and trade-offs.

​

The client chose a lighter approach focused primarily on refreshing the visual language rather than rebuilding the entire interface.

​

The biggest challenge was applying the updated visual direction consistently across hundreds of existing designs while product development continued.

​

I used the component library to update shared styles, colors, and UI elements across the application, then reviewed and refined individual screens according to their priority and requirements.

​

This helped make a large-scale update more manageable without redesigning every screen from scratch.

The product already had a basic design system when I joined, but I substantially reworked and expanded it over time.

​

I introduced more reusable components, improved the library's structure, and adopted new Figma capabilities to simplify design maintenance.

​

The system became especially valuable during the rebrand, allowing changes to shared components to propagate across large numbers of screens.

​

It also helped maintain consistency as new features and platforms continued to evolve.

As the sole designer on the project, my responsibilities extended beyond iOS and Android applications.

​

I also supported several connected products and visual touchpoints, maintaining consistency while adapting interfaces to different platforms and purposes.

​

I maintained and expanded the platform's web administration dashboard, designing new functionality and updating existing interfaces as the product evolved.

​

I also worked on web versions of selected app features, including live audio conversations, recorded responses, and user profiles.

​

These experiences required adapting functionality and interface patterns to web environments while keeping them consistent with the wider product.

Alongside product design, I created and maintained a range of brand and promotional materials.

​

My responsibilities included updating logos and app icons, preparing App Store and Google Play screenshots, maintaining the product website, and designing promotional graphics and banners.

​

Before the rebrand, the app was selected as Apple's App of the Day and featured on the App Store's main page. I was responsible for preparing the promotional artwork for the feature, following Apple's design guidelines and requirements.

​

During the rebrand, I also helped apply the updated visual identity across different touchpoints, maintaining a consistent brand experience beyond the app itself.

Beyond designing individual features, I also worked to improve how interfaces were implemented, reviewed, and maintained throughout development.

​

Early in the project, I proposed introducing a dedicated Design QA stage to the team's workflow.

​

The goal was to take direct responsibility for checking the quality of implemented interfaces while allowing QA engineers to focus more closely on functional testing.

​

We established a process where developers shared screenshots, videos, and task details in a dedicated Slack channel after completing UI-related work.

​

I reviewed the implementation, identified visual or interaction issues, and provided annotated feedback directly in discussion threads.

​

Once I approved the design, the task could move forward to technical QA.

​

This became a regular part of our development process, helping us address everything from small visual inconsistencies to larger issues involving animations and interaction behavior.

​

The approach also attracted interest from colleagues on other projects, who asked me to demonstrate how our Design QA workflow was organized.

Another valuable experience was participating in Apple Entrepreneur Camp as part of the product team.

​

Over approximately three months, we joined remote sessions with Apple representatives, presented our work, and received feedback and guidance.

​

I contributed to preparing presentations and promotional materials and participated in the team's learning and feedback sessions.

​

The program provided an opportunity to learn from Apple experts and bring new perspectives back into our work.

Over four years, I supported numerous feature releases, a major product rebrand, and the expansion of the platform across mobile and web.

​

As the sole UX/UI designer, I was responsible not only for creating new interfaces, but also for maintaining design consistency and supporting their implementation.

​

One of my most meaningful contributions was introducing Design QA as a regular part of the team's workflow.

​

This project taught me to think beyond individual features, plan for future changes, and adapt to evolving business and product requirements.

​

It also strengthened my ability to collaborate across disciplines, communicate design decisions, and find practical compromises.